# 11 Supertech is our newest advertiser 06/01
/13
Today's post is going to be a bit
different than my usual fair of writing about CR and DR. Today
I'm going to tell you about Supertech. Although you may think I'm writing this
about you, Supertech is actually this amazing diagnostic imaging online store
that is celebrating its 40th anniversary this year.
If you've been to my website you
know that I have two company's advertising on the right hand side of the home
page. The beauty of running my own
business is I get to pick who I will do advertising with. I decided when I founded the company
and website it wasn't worth the money to have anyone on the site that I didn't
have 100% respect for. That's why
I started with just 2 businesses, MTMI and the Ferlic Filter Co. Now Supertech
makes three.
Needless to say, all great companies need
a strong leader, and Supertech most certainly
has that. The president/CEO and
owner is Judy McNitt-Mell, an amazing woman who started working with Supertech ten years ago. Her father actually started the
business back in 1973, owning just 10% of the company, but over the years ended
up owning it outright. In 2009,
Judy's father retired and she took control of the company lock, stock and barrel.
I've met Judy a few times over the years
because I would see her in the vendors room at many of the largest radiology
conferences around the country.
One can't walk through a vendor's room without stopping at her booth,
because Supertech has so many
different products they sell.
Here are just a few of them: X-Ray
Technique Calculator, Anthropomorphic and Multi-Modality Phantoms, Quality
Assurance Phantoms, Aprons, Barriers and Filters as well as pages of other
products for CT, Ultra Sound, MRI and Nuclear Medicine.
I had personal experience with Judy's
wonderful customer care when I purchased ALL of our phantoms from Supertech many years ago. We started with just the abdomen
phantom, but a few years later we were able to acquire the head and neck,
thorax, entire right arm, elbow and the wonderful "DUKE" quality
control phantom. I still remember thinking how incredibly
knowledgeable she was (and is!!)
about all of these different phantoms considering how many different products
they carried. Being the inquisitive guy I am, I had grilled her as I wanted to know everything about every
one of them.
One of the things Judy is proudest of is
the SPoRT Pediatric Sectional Phantom.
She had attended several meetings which addressed the topic of pediatric
imaging. The big push for
"Image Gently" made her think that it would be helpful for the market
if there were Pediatric Phantoms which would help new technologists learn how to image
gently. Telling someone what to do and having something for them to use
in a laboratory setting are vastly different. Judy knew that Computerized Imaging Reference Systems, Inc (CIRS)
would have the engineers and physicists who could handle a tough project like
this. She was very grateful to CIRS for creating SPoRT and she is very
excited about this product.
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